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In 2020, Gucci rebranded his label as 1017 Global Music, LLC, and partnered up with Atlantic to distribute music for his signees.

Artists signed to 1017 Eskimo included Hoodrich Pablo Juan and Lil Wop. Upon Gucci Mane's latest release from incarceration, he created a new record label, 1017 Eskimo, a partnership venture with Alamo/ Empire Distribution. Then Frenchie released a diss record toward Gucci the following day. Frenchie also accused Gucci Mane of paying for Young Vito's lawyer, the accused murderer of former 1017 Brick Squad artist Slim Dunkin, which Gucci denied. Gucci Mane would go on to say "fuck brick squad" and accuse his former manager, Waka Flocka's mom Debra Antney, of stealing money from OJ da Juiceman and Frenchie. Mack Drama then went on to be the driving force behind artists like Don P (Formerly known as Fatal) and "Vee tha Rula" (who was later signed to Kid Ink), Gucci Mane, Frenchie, Wooh da Kid, and OJ da Juiceman. As Mack Drama sided with Gucci Mane in the greater dispute within the label, Mack Drama and Waka Flocka have since part ways from one another. Mack Drama had the young rapper fly out to meet with other OG Elm Street Pirus, and with a nod by the gang in its original location, by its original founding members, Flocka had his approval for repping the gang. Mack Drama is also known for being the key to Flocka's street credibility. This was the culmination of a label-wide communication breakdown and spawned Brick Squad Mafia, the label run by Mack Drama which is where Frenchie, along with a multitude of other Brick Squad Artists, first ended up after splitting from the primary group. On September 7, 2013, various members of 1017 Brick Squad and Brick Squad Monopoly argued back and forth on Twitter. He also confirmed that there was indeed a feud going on between the rappers and "they would never make music or do business together again." On March 27, 2013, Waka told MTV that it would be impossible for him to be dropped from 1017 Brick Squad as he owns stake in the company. However, Waka would claim this to be false and later diss Gucci Mane at a Dipset reunion concert in New York City.

The next day, Gucci's management claimed his Twitter account was hacked and he did not send the tweet about Waka Flocka. On March 15, 2013, via Twitter, Gucci Mane tweeted that he "dropped" Waka Flocka Flame and that Waka was no longer a member of 1017 Brick Squad. On February 25, 2013, Young Vito was acquitted of murdering Slim Dunkin, but he was given a 25-year sentence for aggravated assault and possession of a firearm. On December 16, 2011, while preparing for a music video at an Atlanta recording studio, Brick Squad artist Slim Dunkin was shot and killed while arguing with another person in the building, later identified as Atlanta rapper Young Vito. On September 28, 2010, Gucci Mane released his seventh studio album, The Appeal: Georgia's Most Wanted. In 2010, Brick Squad artist Waka Flocka Flame released his debut album, Flockaveli, through Brick Squad, Mizay Entertainment, and Warner Bros. The first mainstream success for 1017 Brick Squad occurred in 2009, when Gucci released The State vs. Juiceman's debut album was unofficially released through the 1017 Brick Squad record label (it was officially released through Asylum Records and Mizay Entertainment). While still signed to Mizay Entertainment, OJ Da Juiceman and Waka Flocka Flame were first artists signed to 1017 Brick Squad Gucci Mane then stated that he was starting his own record label (1017 Brick Squad) and that his employer, Jerry Alvarado, was already signing a distribution deal with Asylum Records On May 4, 2010, he announced that he was closing So Icey Entertainment and leaving Mizay Entertainment due to business concerns with Debra Antney. Soon after Gucci released his independent album, Trap-A-Thon. In 2007 Gucci Mane founded his first independent record label, So Icey Entertainment, after signing with Mizay Entertainment.